AUTHOR

Alex Host — operator and founder

Building Hosted Reviews in public. Top Care Cleaning since 1980 (family business), with the truck still in the driveway most days. Articles here cover what actually works for getting more 5-star reviews — tested at home before they ship in the product.

Owner-operator at Top Care Cleaning in Grand Rapids, MI (family business since 1980). Founder of Hosted Brands, building the Hosted Stack of tools for local service businesses in public. Hosted Reviews is the SMS review collection product I built first, because that's the workflow I needed at Top Care before I needed any other software.

Credibility, not credentials.

Owner-operator at Top Care Cleaning, Grand Rapids, MI — a family cleaning company in business since 1980.
400+ Google reviews collected and managed for Top Care, the same workflow Hosted Reviews automates.
$2k–$6k/mo in Google Ads spend on the local service side, which is how I learned what review economics actually do to cost-per-lead.
Live SaaS since 2026 — Hosted Reviews, Hosted Proof, Hosted Reach, with Presence in build.

Full bio, all projects, and contact info live at the hub → hostedbrands.com/about.

Articles by Alex Host on Hosted Reviews

The first article ships in the launch wave — pillar guides on review systems, SMS templates, the Google review link toolkit, negative-review response, and operator-voice tool comparisons. Subscribe if you want them in your inbox the day they go live.